Audience Research Unit
Akashwani, Raipur, Chhattisgarh.

 
 
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Audience Research Unit > Achievements

picture Major Achievements in Recent Years :

Radio Audience Surveys : (Conducted Across The Country)
• Radio Audience Survey on Primary Channels- 2007-08 at 64 stations.
• Radio Audience Survey on Vividh Bharati Channels-2007-08 at 14 stations.
• Radio Audience Survey on FM Channels-2007-08 at 18 stations.
• Radio Audience Survey on FM Rainbow and Gold Channels-2008-09 at 18 stations.
• Radio Audience Survey on Vividh Bharati Channel-2010-11 at 11 stations.
• Radio Audience Survey on Primary Channel-2010-11 at 33 stations.
• Radio Audience Survey on Primary Channels-2011-12 at 36 stations.
• Radio Audience Survey on FM Channels-2011-12 at 24 stations


Feedback/Impact Studies :
• Study on the Impact of Flagship Programmes.
• Quick Feedback Studies on demand.

Sponsored Studies :
'Koshish Sunehare Kal Ki’ and 'Fantastic Four' sponsored by Ministry of Environment and Forests, Government of India at 11 places during 2008-09

• Survey on AIDS Control programme 'Ini Onu Vidhi Seivom' sponsored radio programme on HIV/AIDS by Tamil Nadu State Aids Control Society (TANSACS) at 18 places during 2008-09

• Survey on Education Broadcast on ‘Keli-Kali, Chukki-Chinna Chiannara Chukka’ radio programmes sponsored by DSERT, State Government of Karnataka at 80 government school across the state during 2008-09

• Weekly ‘Feedback survey on Kisanvani Programme’ sponsored by Ministry of Agriculture, Government of India at 96 Stations spread over 24 states and three UTs across the country covered about 20,000 villages and two lakh farmers up to 30th September,2008. It might be the biggest feedback survey ever conducted by any media research organization.

Radio Audience Survey on FM channels for the fixation of rates of advertising through DAVP, sponsored by DAVP, M/O Information and Broadcasting, Government of India at 84 places all over the country during 2009-10

On Demand Special Studies :
• Study on 'Distribution of Community Radio Sets in Arunachal Pradesh’ (Funded by Eastern Regional Special Package, Phase-II) during 2008-09